Marketing that is right for me: Google Ads, SEO, Social Media Ads, or Organic Social Media?

Overview:

In the rapidly evolving landscape of digital marketing, it can be challenging to navigate the myriad of options available. With the ever-increasing importance of online presence, businesses and individuals alike must make critical decisions regarding marketing strategies. Should you invest in Google Ads, focus on optimizing your website for SEO, leverage the power of social media ads, or build your brand through organic social media efforts?

Why Attend:

This webinar is designed with you in mind, whether you’re an aspiring practitioner or a seasoned private practice owner looking to refine your strategy. We’ll walk you through each marketing channel, explaining how they work, when to use them, and how they could fit you and your business.

What you will learn:

The fundamentals and unique features of each marketing channel: Google Ads, SEO, Social Media Ads, and Organic Social Media.
How to determine which marketing channel aligns best with your business goals and target audience.
The importance of a balanced marketing strategy and how to allocate your resources effectively for maximum ROI.
Real-world examples of successful marketing strategies across different industries.
How to measure the success of your marketing efforts and make data-driven decisions.

Who is this Workshop for:

Dermatologist, Derm Extender, Plastic Surgeon, Other Plastic Surgery Providers, Med Spa & Aesthetic Professionals ,Office Managers, Industry & Vendors

Tuition:

Free Webinar

Panelist

Naren Arulrajah

CEO of Ekwa Marketing

Naren Arulrajah is a self-described “serial entrepreneur,” enthusiastic about serving others. For more than ten years he has helped aesthetic professionals find practice success with personal fulfillment.

As the founder of The Aesthetic Institute and CEO of Ekwa Marketing, Naren has brought together a talented team of global experts in all areas of digital marketing. Ekwa’s International client base currently numbers about 200, at all stages of practice from start-ups to growth, transitioning to new leadership, and merger and acquisition.

Naren is always focused on giving back much value to the aesthetic and medical community that has been instrumental in his own success.

With a philosophy, in personal and professional life, of surrounding himself with others as passionate about success as he is, Naren fosters a philanthropic environment of sharing.

Naren is a consultant, speaker, author, and above all an inspirational innovator. AceTech Ontario honored Naren’s accomplishments with their 2014 Leadership Initiative Award.

Panelist

Ryan Davies

Digital Marketing Advisor

Ekwa Marketing

Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies. His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.